4 Benefits of Marketing Automation for Small Businesses

Technology and the internet have “leveled the playing field” in a variety of ways, and perhaps one of the most powerful of these is access to automation. It wasn’t that long ago when only the big players could truly automate business processes. Today, everyone from the wannabe entrepreneur launching a new side hustle to the owners and managers of small and medium-sized businesses can strategically automate important areas of their operations.

Save Time

As a small business, time is one of your most valuable resources. Chances are, you’re stretched thin by yourself or with a small team. You have limited resources covering everything from accounting, sales, digital, and marketing. One of the most significant marketing automation benefits is the time you can reclaim to work harder on growing your business. When you begin an automation campaign, there will always be time spent on an up-front setup. The more you invest in setting up a successful campaign, the more time benefits you’ll see down the road.

Save Money

If you’re saving time, you’ll be saving money as well. Instead of paying employees to create and manage emails, reserve their time for setup and reporting. Freeing up time you’d usually spend on creation, you’ll have more time for strategy. By monitoring your marketing automation results, you can make business decisions faster. The results will also help you understand what to do next. Furthermore, having tangible results helps you see ROI. You can spend more money on campaigns that work and save in the long run.

Scale Up Faster

Marketing automation helps you make better decisions faster, leading to higher ROI and more customers. Automation allows you to scale your business faster by working across multiple channels. You can easily set up your marketing to work seamlessly across email, digital ads, social media, and more. Working faster across multiple channels means you can reach a larger audience than before. Imagine where your business would be right now if you could reach an audience 3x larger without significantly increasing your budget. Meet your sales goals and more by continually sourcing new leads for sales and cultivation.

Better Communicate with Customers

One of the most significant small business marketing automation benefits is personalization. Personalization is becoming increasingly important for marketing, and 74% of customers feel frustrated when content isn’t personalized. Personalization helps customers make better purchasing decisions and feel better about those decisions too. Through automation, you can generate ads that are specifically targeted to your website audiences. Reach customers whom you know are interested and hook them with more personalized content.

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